Wednesday, 1 January 2014

Get Ready For A Seriously Huge Year From Apple In 2014

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Half way through 2013, it looked like a lost year for Apple. 
Apple had no product announcements. Its stock was cratering. As the stock fell, the media started writing stories about Apple losing its innovative spirit. 
But now that 2013 is over, it's clear this was not a lost year for Apple. In fact, it was really big year, one that set the table for the next 2-3 years of innovation from Apple. 
It's very likely we're going to look back at this year as the first one in which Apple fully entered the post-Steve Jobs era.
There's one event that really stands out: The introduction of iOS 7. Apple expert John Gruber writing about iOS 7, said, "it shows that the company is not afraid to boldly move forward from the Steve Jobs era."
Jobs loved the bubbly, glitzy, faux-realistic icons and design in iOS 6. His partner Jony Ive killed all of that in iOS 7, which had simpler icons and design with a brighter color palate. 
Breaking from Jobs' flavor for iOS 7 was a statement. "I’m not going to pretend to know Jobs’s taste — no one could, that’s what made Steve Jobs Steve Jobs — but I can certainly make a guess, and my guess is that he would not have supported this direction," said Gruber in October, adding, "I do think it’s a tangible sign that Tim Cook means it when he says that Jobs’s advice to him was never to ask 'What would Steve have done?' but instead to simply ask 'What is best for Apple?' and judge for himself."
angela ahrendts
Burberry
Angela Ahrendts
Beyond iOS 7, which was the boldest, most in-your-face move by Apple in 2013, there were a number of other, somewhat smaller moves that point to what it's planning for 2014:

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